MINNEAPOLIS – Caribou Coffee and yarnbombing artist Eric Rieger, known as HOTTEA, will unveil Caribou Coffee’s Arch of Hope during the 10th Worldwide InstaMeet weekend. The arch spans nearly 60 feet in length and is designed to inspire those impacted by breast cancer as a part of the Caribou Coffee Amy’s Blend Collection.
The installation represents the highs and lows of the cancer journey. The highest point of the arch symbolizes the true spirit of hope. The many strands of yarn, in 14 shades of pink that span from white to hot pink to deep magenta, mirror the brightly striped packaging for Caribou Coffee’s Amy’s Blend. Each stripe and strand represents one of the many uplifting wishes intended to encourage those in the midst of the cancer journey.
“Everyone has been impacted by breast cancer in one way or another,” said artist Eric Rieger.
About Caribou Coffee’s Amy’s Blend
Amy Erickson was a beloved friend and roastmaster who lost her battle with cancer in 1995. To celebrate Amy and support those with breast cancer, Caribou Coffee created Amy’s Blend, a coffee that is vibrant and sweet. Ten percent of all Amy’s Blend Collection purchases benefit CancerCare, a national nonprofit organization committed to helping people cope with cancer through counseling, support, education and financial assistance.
-source link: https://www.comunicaffe.com/installation-caribou-coffee-unveiling-arch-hope-partnership-artist-hottea-downtown-minneapolis-inspire-impacted-breast-cancer/
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