THIS Toothbrush

WHAT IS THIS?

THIS is a line of products that reintroduces and modernizes an ancient tooth-cleaning twig called the Miswak. The first product we've designed is the Standard Cutter Case that allows you to cut, peel, and carry the Miswak around easily.
THIS began in 2010 as a student project and has since gained international recognition. After crowd funding $18,000 last August, THIS Cutter Case is currently in production. 

WHAT IS A MISWAK?

The Miswak, also known as the Siwak, is a natural, organic root of the Salvadora Persica tree that has been used for centuries as a method of oral hygiene. Recent studies have proven that regular use of Miswak can significantly reduce plaque and strengthen enamel, as well as help reduce tooth decay.
The Miswak is portable, does not require toothpaste or water, and can access hard-to-reach parts of the mouth for a thorough cleaning experience.

SOURCE LINKS:

http://www.industrialdesignserved.com/gallery/THIS-Toothbrush/939513

http://www.thisisatoothbrush.com/#this