Poised at the frontier between high art and popular culture, movie posters are emblematic of modernity itself. On the one hand, they often deployed the most avant-garde formal and typographic trends of a given period, demonstrating true compositional innovation. On the other, they were advertisements, intended to stand out in the visual cacophony of the modern city and to attract the broadest possible audiences. Many people received an education in modern art and design history from movie posters, which are an essential link between fine-art practices and their distillation in everyday life.
According to Mike Kaplan, whose collection is founded on design, an ideal movie poster "captures graphically the creativity and emotion of the film-going experience" in a single image, while at the same time standing alone as a work of art and a souvenir of that experience. A designer, art director, and producer (The Whales of August, I’ll Sleep When I’m Dead) Kaplan has first-hand experience in crafting campaigns and posters, the most famous among them A Clockwork Orange(1971) and "The Ultimate Trip/StarChild" campaign for the re-launch of 2001: A Space Odysseyin 1970. David Hockney, Don Bachardy, Allen Jones, John Van Hamersveld, Andre Carillho, and British airbrush maven Philip Castle are among the artists and illustrators with whom he has collaborated. He is also a connoisseur of poster design history, gravitating toward exceptional illustrators, motifs, studio periods, national styles, stars, directors, and film genres.
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Source is LACMA
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